How Mobile Game Localization can widen your audience Worldwide

Most mobile games have the potential to reach a global market. Yours too :-) English language support will only enable your mobile game to reach a certain number of people, but Mobile Game Localization will significantly increase your potential market. Think bigger and aim for world dominance. Game localization will help your mobile app reach a wider audience.

Prepare Your Mobile App for the Christmas Holidays

Hohohoho. Jingle bells wherever you go, in every street and store. Overstressed people buying stuff and desperately looking for Christmas gifts. To stand out from the noise, you’ll need to prepare your app for the Christmas Holidays. Having a Christmas friendly mobile app in app stores might actually increase your app’s downloads.

Make your mobile app a great first time experience

If you want to improve user experience, mobile app localization is an important factor. To make mobile app localization easier, preparing for app localization during app development is a good idea. There are a few other important things to keep in mind when working on user experience. Here are 5 tips on how to improve your app’s user interface when developing an app.

Make Your App Great Infographic

If you want to improve user experience, then here's a great infographic for you. You'll find tips on what to have in mind when working on a user friendly interface. Take 2 minutes and check it out.

Meet one of our Game Translators: Spanish

Take this opportunity and meet some of our amazing translators. Our professional translators are specialists, and only translate to their native tongue. The first translator you get to meet is Ramon. He’s been working with LocalizeDirect for five years and translates games into European Spanish.

7 quick ASO actions to improve your mobile app’s downloads today

In this blog you will receive 7 tips on how to improve your app’s ASO. Don’t wait - start today. Give your app the full treatment and perfect your app store optimization. Ranking your app in App Store or Google Play may feel like an unrealistic goal, but following these steps will help you get where you need to be. Let’s start!

Developers - Make your game localization friendly (and keep localization costs down) (PT3)

Game localization and mobile app localization is a key element when going global. Preparing for game translation or app translation is a safe way to keep localization costs down and translation quality high.

Developers - Make your game localization friendly: A few game translation tips (Pt2)

In the last blog about game localization I talked about making your game text localization friendly. This is the first step in the game localization process, especially when looking to achieve a high quality game translation.

Developers make your text translator friendly: Prepare your game text for game localization (Pt1)

Game translation is more than putting together a text file with the game text, to then be pushed into a game localization tool like LocDirect. You’ve put all the game text together in a nice Excel, gdoc or game localization tool and that’s a great start for your game localization project. But that doesn’t mean your game is ready for game translation.

How to write a great app description with the Wrap-App Technique

You’ve worked hard to develop an app or game that people will find useful and enjoy using. But how do you stand out of a million-strong crowd? With a great app description you’ll create a favorable impression & entice people to download your app. Use the Wrap-App Technique - and you’ll increase downloads immediately.

Japanese Game Localization Factsheet

When looking at revenues, Japan is the 3rd largest games market in the world. Compared to US, devices are fewer but revenue higher. Prepare your app from the start to the Japanese game market. Then app and game localization will be smoother.

Indian Game Localization Factsheet

The Western game market growth might have slowed down a bit, but Eastwards the market is accelerating. India is one of these fast growing game markets. We dig deeper into this fast growing opportunity.

Localizing your game into Spanish, which Spanish do you choose?

You want to localize your game into Spanish, ok no worries there. However are you aware that you need to choose whether to translate your game into Euro Spanish or Latin American Spanish? There are around 300 million native Spanish speaking people in the world spread across 22 countries. Localizing your game is the best way to reach them but then you have a choice to make: Which Spanish do you choose?

LocalizeDirect Supported Formats

File format examples for LocalizeDirect platform

7 quick ASO actions to improve your app’s downloads today

In this blog you will receive 7 tips on how to improve your app’s ASO. Don’t wait - start today. Give your app the full treatment and perfect your app store optimization. Ranking your app in App Store or Google Play may feel like an unrealistic goal, but following these steps will help you get where you need to be. Let’s start!

Get more users to your app by acting on analytics

What’s conversion rate, what’s a good conversion rate, and what do you need to do to increase your conversion rate? It’s time to attract the biggest app audience you can, and to start you need to collect useful data. Test and tweak your app store page to increase downloads (and your income).

Game localization on a tight budget - tips when choosing game translation languages

In this article you will learn which language to translate your game into depending on your game's platform. Should you translate your Steam game into Russian or Chinese? And what about your iOS app - is Japanese a good choice for your game translation? You are about to find out.

Korean Game Localization Factsheet

Korean gamers are about to unleash strings attached to local game developers. Now Korean gamers are welcoming game creators from outside Korea. Read more about how this change in the Korean game market will affect you.

Brazilian Portuguese Game Localization Factsheet

Localizing your app or game into Brazilian Portuguese is a good investment. If you are considering entering this space then we have a few pointers for you in this factsheet.

Russian Game Localization Factsheet

A Russian Translation of your Game should be a part of your market plan. There are 260 million people speaking Russian worldwide, which makes it the 6th largest language. The App market is the 5th largest in the world. Think of Russia as a mixture of Europe and Asia. The key to entering the Russian game market is to localize your app or game.

Chinese Game Localization Factsheet

The Chinese games market is HUGE. In 2015, China is expected to surpass the US and become the largest games market in the word. Get tips on how to localize your game into Chinese.

Game Localization Matters: 7 Reasons Why You Should Localize

All games are developed from a cultural context. Localization is about customizing that context to another, specific market. For a game, or app, to attain a global reach, localization is an effective way to widen the market and reach more gamers.

Game Localization: Localized App Store Descriptions dominate iOS Top 100 games

In this article, we’re going to take a look at how the most successful iOS games deal with localizing their App Store description.

Creating your App Store video: Increase downloads in 7 easy steps

In this article we're going to take a look at how to create your App Preview video for your product page in the App store. A video can really help you sell your app, so here's a guide to making a great one and highlighting the best your app has to offer.

New StoreFront feature: Additional Text Fields

It’s popular to add descriptive text on top of your App Store screenshots to highlight benefits and features. Now, thanks to Additional Text Fields this is simple to do in StoreFront.

What is localization and why should I care?

In this article we're going to explain what localization is really all about and discuss how to plan and execute it properly. We're also going to look at why you should allocate budget and resources to localization, and how to maximize your return on investment.

Games rule the iTunes App Store: Most popular genres revealed

This article takes a look at the popularity of the games genre within the iTunes App Store and explores the most popular genres, comparing them by country.

Choosing the perfect keywords for your iOS app

It’s time to generate a list of keywords that will help potential customers to find your iOS app. This article will show you how to boost your chances of choosing the right keywords for maximum App store success.

A picture paints a thousand words: Choosing screenshots for your iOS app

Today we're going to take a look at how to create good display screenshots for your iOS app page in the App Store. We'll discuss the technical requirements, how to stand out with overlaid text, or lifestyle photos, the importance of localization, and what to avoid. We'll also briefly discuss preview videos.

What’s in a name? Choosing a name for your iOS app

In this guide we’re going to look at some practical considerations when you’re choosing a name for your iOS app. We’ll take a look at the limitations, the impact on search, the potential of keywords or other references, the importance of localization, and a whole lot more. Grab yourself a drink, put your feet up, and let’s explore the strange art of picking an app name.

What does your App Store page say about the quality of your game?

The importance of your App Store presentation page should not be overlooked. It creates a first impression to a potential buyer. If it looks messy or the translations aren’t correct, then you could lose out on sales. Could this impression create a negative perception of the quality of your game?

Which languages to translate into

As a mobile game developer it can be difficult to decide which languages to localize a game into. In addition it also has to be decided what to localize. There’s the text that appears in the game and if you publish via Apple App Store or Google Play you can also translate the description, updates and keyword texts.